A large contingent of around 1,000 Group employees and their families took part in the 71st Ube Festival in Ube City, Yamaguchi Prefecture. The UBE Group contingent, wearing matching traditional happi coats, walked and danced in the main parade and energetically called out to the festival goers.
| Purpose of Initiative (Objective) | The Ube Festival is a major annual event in Ube City, Yamaguchi Prefecture, where UBE’s head office is located. The company sponsors the festival to help enliven the city. |
|---|---|
| Number of Employees Involved | 1,000 |
| Outcomes (Number of Beneficiaries) | 105,000 |
